To become a leadership in fresh producer to source the best quality of fresh vegetables and fruits to satisfy both domestic and foreign customers’ needs.

1. To response to all customers’ need with good services in both quality of products and quality of services

2. To provide the best products with premium quality, safety and environmental friendliness

3. To improve economic and social standard of underprivileged people in the world by reinforcing local economies and creating self-sustainable employment through fair and responsible practices.

4. To work with other businesses, community groups and individuals to improve the trading position of producers in the South East Asia and to support sustainable livelihoods for farmers, workers and their communities